The story of Leonor Greyl begins with the meeting of two passionate human beings: Leonor, a hair care and beauty fanatic, and Jean-Marie, an engineer and very keen botanist. Together, they share a common desire: creating natural hair care products long before the ‘bio’ trend became a hit.
Thus, as the couple met in 1968, they clicked. Plants hold no secrets for Jean-Marie Greyl, who also has a degree in galenics. The idea of creating hair care products using plants and natural ingredients, not a mainstream practice at that time, catches on, and so the Leonor Greyl line was born.
Green-chic by Leonor Greyl
The first ‘green-chic’ products were then conceived and quickly became must-haves: the amazing Huile de Palme (now L’Huile de Leonor Greyl), the Shampooing au Miel as well as the Lait Lavant à la Banane and of course the well-known Crème aux Fleurs…
At that time, the most prestigious Parisian hairdressers spread the word to their clients, to the point where they started swearing by the brand that guaranteed a very special savoir-faire.